Is Buying Green a Moral Offset?
posted by Danny DeMichele 49 weeks ago
While consumers can restore their eco-ego through carbon offset programs after buying an SUV or plane ticket, new research suggests that buying green products functions as a type of "moral offset."
Researchers at the University of Toronto questioned the assumption
that the "green consumer" is also socially responsible and a
humanitarian. The study
found that making environmentally responsible consumer choices leads
people to make unethical decisions (or at least not as nice ones) later
on.