posted by Danny DeMichele 1 year ago

I always thought it was a little funny when you are staying at a $600-a-night Four Seasons hotel and they are trying to promote green and ask you re-use linens and bedding. While I dont need a clean towel every time I take a shower, I was always suspect that they were just trying to make more margin off my stay.

 This new company apparently is putting hotels in check on their green sales pitches.

"The “green” incarnation of travel, called ecotourism, mandates that
travelers minimize their cultural, economic, and environmental impacts
as much as possible to promote sustainability. But while there are
thousands of hotels worldwide that promote themselves as “green”, many
of them are only partially fulfilling these requirements - they might
not be wasting energy, but are paying locals at near-slave wages, or
funneling money out of the local economy.

Whole Travel,
a new site that launches tonight, is looking to keep these hotels
honest while promoting the concept of sustainable travel. The site
assigns each hotel with a score based on its environmental, cultural,
and economic impacts, as well as its “customer interaction”, or how
well it teaches visitors about the issues that affect their destination."